The Seed Newsletter - October 07

	October 2007 Newsletter

Welcome! Welcome to the October issue of The Seed’s newsletter. We hope that you are all enjoying the little rays of sunshine we seem to be experiencing at the moment – let’s hope it will last! The Seed News section of this Issue introduces an exciting development at TheSeed which allows us to extend our online marketing services to companies in all areas of business. The Top Tips section also includes information about an additional function that we have added to our Pay-Per-Lead service plus tips and advice on how to make this work for your business. TheSeed.com Team
	The Seed News
As TheSeed.com expands so do the services that we offer to you, our valued customers. This month we are proud to announce that we are extending our portfolio of on-line B2B marketing tools by adding a Pay-Per-Click engine to our already existing Pay-Per-Lead offering. Not only is TheSeed PPC the perfect compliment to the Pay-Per-Lead activities of companies already using TheSeed, but it also offers businesses that don’t fit into our traditional 27 Categories the chance to expand their marketing reach. TheSeed PPC will allow advertisers to market their business, services and products to a currently untapped segment of the internet and extend their online marketing reach whilst maintaining control over the amount they spend and the Return On Investment they achieve. For more information on when TheSeed PPC will be launched and how to sign up keep your eyes open for an email from us or contact us at ppcsignup@theseed.com
	Maximising the power of the brain!
Understanding how the minds of others work is a totally fascinating subject – but do you ever consider this when you are sending out marketing messages to the prospects you receive from TheSeed.com, within the content of the website that potential visitors are viewing or even with the new Pay-Per-Click adverts you may be paying for? Well, it’s worth getting to know what makes your prospects and customers tick and how to use this to your businesses advantage. Right brain v left brain The left brain processes words, numbers, logic and sequences. So, within your marketing communications, use facts and figures to keep those left brains happy. For these people you will need to adopt a logical approach and a sales sequence in order to sell to them and to make them think twice about your company. Right brains on the other hand can be kept happy with colourful images, photographs and illustrations. To complete the process you can also include emotional reasons to buy for those who are led by their hearts and not their heads. So given this information – to communicate effectively you need to make sure your story is told in the right language to appeal to these very different groups of prospects. If you are within the creative industry, you will most likely be selling to right brain or right-brain leaning individuals who will have a natural tendency to lean towards creative thought processes. So should you market to them differently in the messages you communicate and the way you do it? What’s the difference? Right Brain Focuses on images and patterns Led by feelings, intuitive Simultaneously process ideas Remembers ‘things’ through illustrations, words written down Lateral connections made from information See the whole first, then the detail May lack organisation Free association Like to understand why you’re doing something or why rules exist No sense of time May have trouble with spelling or even finding words of expression Trouble prioritising, so often late Unlikely to read an instruction manual before trying Listen to how something is being said Talk with your hands Likely to think you're naturally creative, but need to apply yourself to develop your potential Left Brain Focuses on words, symbols and numbers Led by logic, analytical The sequential process of ideas in a step by step manner Remembers words rather than faces Logical deductions made from information Work up to the whole step by step, focusing on details May be highly organised May make lists and undertake planning Likely to follow rules Good time keeping Spelling and mathematical formula easily memorised Like to plan ahead Likely to read an instruction manual before trying Listen to what is being said Rarely use gestures when talking Likely to believe you're not creative, need to be willing to try and take risks to develop your potential Make your prospects tick... What the above shows is that you need to target your proposals, website content and marketing material, which includes your profiles on TheSeed, to appeal to your likely audience. For example, if you are looking to attract a marketing manager to put together a report then you are more likely to catch their attention by using analytical information and logic than you are by making it image led. Target the things that matter to them and that fit in with your Seed profile… when they click through to your site make sure you are clear about who you are communicating to and that your message hits all the right buttons……..
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		Top Tips
	Tailored to suit? Further to a number of enquiries from customers of TheSeed.com, we have recently modified the way that the profile section of the website works. Signed up customers can now tailor their profile to each of the categories that they are listed in. For example, if you offer a range of services including Bookkeeping and Payroll, instead of having to use the same profile for both sections and trying and ensure you cover all of the aspects of these services within a single profile, you can now have 2 separate profiles which will enable you to be more specific within each section. Recent research highlights the fact that profiles which show more relevance to the category they are in receive considerably more leads than those that just contain generic information. Within your profile you should ensure that you list and highlight all of the services that you offer within that category so that potential customers know exactly what you could offer their business – if it is not listed, don’t automatically assume that a business will enquire with you anyway because why would they waste their time contacting you to see if you offer a particular service when the company below you clearly states that they do. Don’t get left behind, if you offer it, list it.

		Leads this month
	Below is a selection of sample leads generated over the last month. These example leads should give you a taste of the type of leads you will receive if signed-up to TheSeed.com. Event Management Wednesday 10th of October 2007 22:51 We have the venues, the visitors and the exhibitors but need someone to organise logistics and manage the smooth running of the day. Additional notes from TheSeed.com: I talked to Celia and she told me that she is looking to have some information back ASAP however the event itself will be in March/April. They currently have someone working for them regarding managing the Event but this company is a bit pushy because they keep suggesting that elements of the event must be outsourced when they have already been sorted out internally. They also feel that this company lack the experience required to make a real impression for Celia's first exhibition. They have already sorted the marketing and the delegate list for the event and they have a venue for the event in the north, however they will need a venue in or around London to be found for the southern event. There will be 30-50 exhibitors showing work and then will also need some seminar space. She is not willing to pass information on regarding the cost she has agreed to pay the other company, however she has not had any other quotes and has not allocated a set budget for this service as of yet. She is the best person to talk to and can be contacted on the number provided or on 07900 * . She would like advice on what is missing, someone to sort out the security and catering and also help sorting out any problems as they arise on the day thus ensuring that the day runs smoothly. They can manage a fair few aspects themselves on this and do not want a pushy company, they would like a company that would be able to work in harmony with them through this process. Telephoned by Kim on 2007-10-11 at 10:31. Email address confirmed. Management Consultants* Tuesday 2nd of October 2007 15:09 I have been tasked with sourcing a short list of consultants or consultancies who can handle a project to independently benchmark our service provision for a large telecoms provider. The service includes the manufacture of bills and other critical documents, high volume CD production and processing of large volumes of data on a daily basis. At this stage I would be happy to call and discuss our requirements if you have an interest in providing the service. Additional notes from TheSeed.com: I talked to Richard and he gave me some more information regarding his enquiry. He told me that he is located in London and is looking to have this project under way ASAP as the completion date is 31st December 2007. They are the largest provider in the UK in their particular sector, and their customer wants to ensure the service is good value, however they are difficult to benchmark because of organisation being so large. They need a company to carry out the benchmarking but would like to know how you propose to do the benchmarking beforehand. He has not had any other quotes and has not allocated a budget as of yet. He is the best person to talk to and can be contacted on the number provided between the hours of 8am to 8pm. Telephoned by Kim on 2007-10-02 at 15:50. Email address confirmed. Market Research Thursday 18th of October 2007 15:52 Hello, I would like to receive the following data in a Microsoft Excel file: (A): The NAMES, FULL ADDRESSES and CONTACT DETAILS, and ISC ASSOCIATION of each of the member schools of the INDEPENDENT SCHOOLS COUNCIL (ISC) in ENGLAND separately, in WALES separately, in SCOTLAND separately, in NORTHERN IRELAND separately. (B): The FEES (range: minimum and maximum ) per term for each member school for DAY pupils separately and BOARDING pupils separately. (C): The NUMBER and GENDER of DAY pupils and BOARDING pupils in each of the AGE RANGES: NURSERY AGE (0-4), PRIMARY AGE (5-10), SENIOR AGE (11-15), SIXTH FORM AGE (16-19), IN FINAL YEAR OF SIXTH FORM (GRADUATING YEAR) for each member school. (D): The data contained in A, B and C (above) for each of the years 1984 to 2007 inclusive. Provide me with the above as a Microsoft Excel Spreadsheet. Kind regards Additional notes from TheSeed.com: I talked to Janahaa and he gave me some more information regarding his enquiry. He told me that he is looking for this to be under way ASAP. He has not had any other quotes and has not allocated a budget as of yet. He is the best person to talk to and can be contacted on the number provided or on 07811 * * at any time. He also emailed me the following information; "I require fully populated lists under the headings and years have i mentioned. As of 2007 census there are 1286 Independent Schools that are members of the Independent Schools Council (ISC) but in 1984 I am sure there were less. The list headings describing the criteria for each school would be: (1) School's Name (2) School's Full Address - street address and postcode, county, and which UK country (3) School identified by UK Country separately ie England Wales Scotland and Northern Ireland (4) School's Contact Info - name, tel, fax, email (5) School's ISC Association eg HMC - Headmasters Council etc (6) School's Day pupil Fees (minimum, maximum amount) per term (£) (7) School's Boarding pupil Fees (minimum, maximum amount) per term (£) (8) School's pupil size and numbers if boys and girls in NURSERY age range (0-4yrs) (9) School's pupil size and numbers if boys and girls in PRIMARY age range (5-10yrs) (10) School's pupil size and numbers if boys and girls in SENIOR age range (11-15yrs) (11) School's pupil size and numbers if boys and girls in SIXTH FORM age range (16-19yrs) (12) School's pupil size and numbers if boys and girls in FINAL YEAR OF SIXTH FORM (GRADUATING YEAR) (13) all the data for headings (1) to (12) for years 1984 through to 2007 inclusive all on an MS Excel Spreadsheet. I have been given the task to acquire this information in an interactive format as part of a project my senior VP is involved in and I do not know the extent of its significance. Our company is a Commercial Property Development company. Telephoned by Kim on 2007-10-19 at 12:04. Email address confirmed.