Listing & Relevancy Policy

Our search results must be accurate and relevant. The effectiveness of The Seed as a search engine in the marketplace of advertisers and consumers, and the integrity of clients url depends on the quality and relevancy of the search results.

The possible relationship between The Seed and their quality partners that syndicate results will also depend upon the quality and relevancy of these results.

Our general listing requirements are listed below. However, if you have any questions about our policies, or would like assistance with preparing your listings, please contact our Client Services team on ppc@theseed.com or *Need dedicated number here*.

Here is a quick overview of general rules to follow with further details below:

• Use clear language that explains succinctly what you mean.
• Use proper punctuation.
• Do not repeat or add unwarranted punctuation or symbols.
• Only one exclamation point per listing.
• Use of Standard Capitalisation.
• No Repetition.
• Use correct English Spelling.
• No offensive language.
• Special offers must have the exact offer described on landing page.
• Brand Names can only be used where landing page contains the stated brands products.
• Avoid Superlatives – ‘The best’ or ‘No: 1’ unless verification by a third party on website(s).
• If displaying monetary values on listing it must be backed up on website(s).

1. All keyword bids must be directly relevant to the listing.
Each and every keyword that an advertiser associates with a listing must be relevant to that listing. The keyword enables the advertiser to target a listing to a user-initiated query. If the keyword is not directly related to the listing, the search result is not relevant to the query and the user is untargeted. Any resulting click on an advertiser listing is not likely to result in a sale to the advertiser and the result set is compromised.

2. All site titles and descriptions must accurately reflect the products and services offered on the site.
Targeting is achieved by picking the right keywords. Qualifying the user is achieved by writing accurate and objective site titles and descriptions that reflect the content of the site. All claims made in the site title and description (such as “free delivery”) must be truthful. If site titles and descriptions are not accurate, any resulting click on an advertiser listing is not likely to result in a sale to the advertiser and the result set is compromised.

3. Avoid unnecessary capitals, punctuation or expletives.
Site listings, in order to serve the purpose of qualifying a user, must reflect the content of the site and must be as objective as possible. We require our advertisers to avoid unnecessary capitals, punctuation and expletives such as “best.” We encourage our advertisers to simply describe their offering and always include product features, including price and delivery terms.

4. All adult sites, or sites linking to adult material, must designate the applicable site listing as containing "adult material" during the site listing process.
Our sign-up process requires our advertisers to designate listings as including “adult material”.

5. Trade Marks and Brand names.
Although The Seed does not condone or approve of sites that infringe trademarks, it has no control over the content presented by the advertisers who list their websites on our search engine.

The Seed implicitly insist that advertisers bid on keywords that are relevant to their website and if a trade mark or brand name is used as a keyword, the landing page absolutely must contain that brands product or services. Any advertiser breaching this condition will be banned from advertising with The Seed with no second chances.

E.G: The keyword “Sony” may be used if the advert is for a url going to a page containing Sony products or services.

6. The following types of websites are not permitted to list on The Seed. There are no exceptions.

• Sites displaying or promoting child pornography, or the abuse of children, women or animals, or linking to such sites;
• Sites enticing or promoting hate or intolerance against any particular race, nationality, religion or lifestyle, or linking to such sites;
• Sites enticing or promoting violence or criminal activity, or linking to such sites;
• Sites distributing or promoting any software cheats, or similar material, or linking to such sites;
• Sites distributing or promoting any viruses, trojan horses, worms, or similar material, or linking to such sites;
• Sites distributing unlicensed material or material infringing on the copyright, trademark or other intellectual property rights of any third parties, or linking to such sites.

Enforcement of Listing & Relevancy Policy

The Seed operate an open marketplace and we take our policies seriously. Technology and staff are employed to ensure that our simple listing and relevancy policies are observed. We review all listings upon submission and when any changes are made. We reserve the right to make changes to your listings: this includes altering the title or description as well as deleting keyword bids without notice. In cases of flagrant or repeated violations of our policies, we reserve the right to remove listings, place listings or entire accounts on hold, or cancel accounts. Accounts that have been cancelled for violating our listing and relevancy policies are prohibited from listing on our search engine.

Before you list your sites with us, please review and understand our Listing and Relevancy Policy and our Terms and Conditions. If you have any questions about our policies, please contact us.

Our Listing and Relevancy Policy and our Terms and Conditions are subject to change at the sole discretion of Compare Store Prices. Any changes will be posted in this section of our website. In order to remain compliant, please continue to refer to our policies. Thank you, in advance, for your cooperation.