The Seed Pay-Per-Click – FAQs
- How many searches and clicks do you get on the The Seed network?
- Where will my listings appear?
- Where are the advertiser Terms and Conditions?
- How do you select your Traffic Partners?
- Do you screen or filter your search traffic?
- Do you accept foreign traffic?
- What is your minimum bid price?
- Is there a minimum I must spend per month?
- Do you charge for your account management or optimisation services?
- What is the minimum deposit required to open an account?
- What is the minimum amount that can be charged to a credit card?
- What do I do if your payment system rejects my credit card?
- What forms of payment do you accept?
- What are some of the features of your user interface?
- Do you have online reporting tools?
- Can I receive reports by email?
- Are there tools to limit spending?
- What are the creative specifications for listings?
- How long will I have to wait until my listings go live?
- How do I track the success of the The Seed traffic?
- What are your relevancy requirements?
- Are there sites that you will not accept for listing on your engine?
- Do you accept adult listings?
- Can I automatically display the keyword a user typed into my title or description?
- How can I promote multiple URLs in one account?
- How many words can I bid on?
- Can I "bulk load" hundreds or thousands of keywords?
- Can you help me determine the best keywords for my listing?
- Can I set a maximum bid on my listings?
- Is it possible to bid into a specific position?
How many searches and clicks do you get on the The Seed network?
Whilst we do not make that information specifically available, the The Seed network is
made up of many carefully selected high-quality content sites, directories and search
engines.
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Where will my listings appear?
The Seed listings are distributed across carefully selected, high-quality small and medium-sized content sites, directories and search engines.
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Where are the advertiser Terms and Conditions?
Advertiser Terms and Conditions can be found here.
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How do you select your Traffic Partners?
We select our partners based on the quality of their website, directory or search engine and the demographics of their user-base. We are very selective in choosing partners that syndicate our listings. Partners go through a stringent selection and qualification process and are monitored on an ongoing basis for click quality and conversions.
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Do you screen or filter your search traffic?
Yes. We continuously monitor searches and clicks from each of our partners using our proprietary technology and internal human review processes. We do not charge advertisers for clicks that do not meet our quality standards. We investigate any and all traffic issues and refund where appropriate.
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Do you accept foreign traffic?
Where possible, we only accept qualified traffic originating from the UK. If at any time we receive traffic from outside the UK we investigate the individual Traffic Partner.
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What is your minimum bid price?
Our minimum bid price is £0.10p per click but this is dependent upon the Keyword that you are bidding on.
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Is there a minimum I must spend per month?
No, there is no minimum spending amount each month and we do not charge for your account to be set-up.
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Do you charge for your account management or optimisation services?
No, we do not change for any services related to assisting our clients to manage or optimise their account. This includes assisting with a reasonable number of site titles, descriptions, selecting keywords, keyword expands, and any other services required to help you get the most out of our network. To take advantage of this free service, please contact our Client Services team on ppc@theseed.com or by telephoning 0845 259 1379.
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What is the minimum deposit required to open an account?
The minimum amount required to open an account is £25. 100% of which funds your click costs.
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What is the minimum amount that can be charged to a credit card?
The minimum amount that can be charged to a credit card on our system is £25.
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What do I do if your payment system rejects my credit card?
Because protecting our clients is so important to us, we have established filters that may on occasion reject legitimate transactions. If your card is rejected in error by our system, please contact our Client Services team via ppc@theseed.com or by telephoning 0845 259 1379.
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What forms of payment do you accept?
We accept Visa, MasterCard and American Express through our secure credit card payment system. We also accept payments through Barclays Bank, wire transfers and cheques by pre-arrangement. For more information, please contact our Client Services team via ppc@theseed.com or by telephoning 0845 259 1379.
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What are some of the features of your user interface?
We believe that our interface is robust and intuitive yet simple to use. The following are
some of the features that help our clients effectively manage the performance of their
accounts:
Customizable “dashboard” enables advertisers to view and manage their entire
campaign, from either the keyword view or the listing view, from a single page.
Keyword grouping allows advertisers to assign keywords to customizable “folders” (for
example, by listing, product type, CPC, spend, click volume).
Sub-phrase matching allows advertisers to opt into placement on queries in which their
keyword or keyword phrase does not directly match the query but appears as a
sub-phrase of the query (for example, “California insurance” as a sub-set of “California
insurance agencies”).
CPC required for position allows advertisers to easily view and select the CPC for the top
1-5 positions in the The Seed network.
Unique “keyword records” allows advertisers to create a separate record for each
combination of keyword and CPC, allowing greater analysis and planning in managing
keyword campaigns.
Sub-accounts allow Search Engine Marketing firms, agencies and larger advertisers to
create sub-accounts associated with a single, master account.
Integrated tracking through a new user-input field allows advertisers to assign tracking
at the keyword level.
Tracking CTR allows advertisers to see the CTR of their listing relative to other listings
associated with the same keyword, enabling greater listing optimization and control.
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Do you have online reporting tools?
Yes. The Seed's online reporting tools allow advertisers to access information about their entire account history by specific listings or keywords. In each case, reports include the number of clicks generated, the average CPC, the percentage of spending by individual listing and the percentage of spending against the entire account. In addition, advertisers can view reports within a specified time frame and may elect to receive reports on the Internet or via email on a daily, weekly or monthly basis.
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Can I receive reports by email?
Yes, you can receive reports delivered via email on a daily, weekly or monthly basis.
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Are there tools to limit spending?
Yes. The Seed has some of the most comprehensive account management tools in the industry, including the ability to set periodic spending limits by listing. Your listings will be activated and deactivated in accordance with your budget requirements.
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What are the creative specifications for listings?
The following character limits apply (spaces included): titles may be a maximum of 50
characters; descriptions may be a maximum of 190 characters; landing page (target)
URLs may be a maximum of 255 characters; and keywords may be a maximum of 60 characters.
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How long will I have to wait until my listings go live?
We endeavour to get your listings live as soon as possible. In order to keep our listings relevant; we manually check every single listing and keyword to maintain quality standards. Our aim is to have your listings live within one working day– in many cases they will be live almost straight away but in busier times it may take longer.
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How do I track the success of the The Seed traffic?
Our account management tools provide real-time access to information about the performance of your listings. We recommend that our advertisers always use tracking URLs to monitor the performance of individual keywords and keyword phrases against their overall return on investment requirements. Our user interface allows you to associate a tracking URL with each keyword.
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What are your relevancy requirements?
Providing relevant results is critical to The Seed. Our marketplace is designed to drive highly targeted users to our advertisers. If advertisers bid on terms that are not directly relevant to their offering, not only will they be paying for users that are less likely to make a purchase, but the user experience is diminished due to poor results. We vigilantly monitor the editorial integrity of our search results, for the benefit of our users, our partners, our advertising clients, and our marketplace. Prior to listing your site with us, please carefully review our Listing and Relevancy Policy.
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Are there sites that you will not accept for listing on your engine?
Yes, unless the content of the site falls into one of our prohibited categories as listed on
our Listing and Relevancy Policy. Advertisers with adult content must designate their sites
as having adult content as part of the account registration process and must carefully
observe our Listing and Relevancy Policy.
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Do you accept adult listings?
Yes, unless the content of the site falls into one of our prohibited categories as listed on
our Listing and Relevancy Policy. Advertisers with adult content must designate their sites
as having adult content as part of the account registration process and must carefully
observe our Listing and Relevancy Policy.
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Can I automatically display the keyword a user typed into my title or description?
Yes. We call this feature “[K] Insert.” It allows you to customize your listings to include the search query by simply inserting the character string [K] into your title and/or description. Wherever [K] appears, the search term will appear in lowercase letters in that location. Be careful to use this tool only if it makes sense in your site title and description.
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How can I promote multiple URLs in one account?
Simply create different listings for each URL, then associate relevant keywords to each of those listings.
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How many words can I bid on?
You can bid on as many words as you like as long as each individual word is directly relevant to your site title, description and landing URL. For more information on our relevancy requirements, please see our Listing and Relevancy Policy.
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Can I "bulk load" hundreds or thousands of keywords?
Yes. For advertisers that have offerings that support hundreds or thousands of keywords, The Seed offers a free bulk-loading service. Please submit bulk upload requests and the accompanying Excel spreadsheet to ppc@TheSeed.com. Our Advertising Services team will review your request, upload your approved listings, and notify you when the process is complete.
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Can you help me determine the best keywords for my listing?
The Seed Advertiser Services team are happy to make suggestions and to assist you with expanding your keyword list. This is a free service that we provide for advertisers, no matter their size or the amount they spend. We are available Monday-Friday 9 am to 5 pm and can be reached through email at ppc@TheSeed.com or by telephone at 0845 259 1379.
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Can I set a maximum bid on my listings?
Yes. Our variable bidding tool allows advertisers to set a maximum bid and automatically improve their ranking when other advertisers bid for a higher position. This feature allows an advertiser to maintain the top position for a listing without going over their maximum bid or paying more than is necessary at that time. For example, if the current bid price is £.09p, but you are willing to pay up to £.20p to remain in the #1 position, you could set the maximum bid at £.20p. When another advertiser comes in at £.12p, your bid would go to £.13p automatically, keeping you in the top position.
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Is it possible to bid into a specific position?
Yes. Our user interface allows you to bid into any one of the top positions for the The Seed results This does NOT mean you will automatically be position #5 if you gear your bidding for the price for position number because The Seed pulls in listings from other engines, your position within the results will vary although your position within just the The Seed feed (which appears in various positions on the pages) will be as per your bid.
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